Interesting article by Nancy Huehnergarth that highlights the reporting leading to the massive grass roots activism we saw in March 2012, which resulted in policy and practice
“Something remarkable happened recently in the world of food reform.
The pink slime debacle created the perfect storm of food system change, thanks to a combination of evocative language, consumer activism, arrogant industry behavior, viral social media, relentless mainstream media reporting and scientists willing to go on the record.
In less than a month, the pink slime story — in essence, that the meat industry had been surreptitiously mixing a cheap filler into America’s ground beef supply — managed to incite a massive grass roots uprising of angry, repulsed American consumers, who voted with their voices and their wallets, forcing major changes in both meat industry practices and USDA school lunch policy…”
From Huffington Post: http://www.huffingtonpost.com/nancy-huehnergarth/pink-slime-controversy_b_1470192.html
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